One of Napa Valley’s Elite Luxury Property Specialists
Instrumental in negotiating the two highest-priced residential sales in Napa Valley’s history, and ranked in the top 1% of 45,000 agents worldwide with NRT, Sotheby’s International Realty parent company, Latife Hayson has placed herself among the most elite sales associates in the world. Highly respected by both clients and colleagues, Latife is frequently described as “being in a class of her own.” She has an innate ability to analyze and advise on market values, trends and investment opportunities. These skills, together with her passion for sharing the complexities of buying and selling wine country property, have attracted many of the most coveted sellers and buyers in the market, from San Francisco and Silicon Valley to New York, and Asia.
Latife Hayson offers her clientele decades of experience in luxury international marketing, acquisition, property development, construction and asset management. Respected for her expertise, she was invited to speak at the 2015 Asian American Real Estate Association’s (AREAA) National Convention in San Francisco on the “Growing Market for Vineyards and Wineries”.
With an intrinsic understanding of the “art of the deal,” she credits much of her success to the strategic thinking, communication and negotiation skills that she has developed over the last 30 years.
Latife Hayson’s Long and Outstanding Career
At just 20 years old, she purchased her first investment property and went on to become a successful paralegal, specializing in real estate transactions for a large prestigious law firm in Sydney, Australia.
Latife gained her superlative listening and communication skills as a television anchor and interviewer. Fine-tuning those skills during her extensive world travels has allowed her to develop an almost intuitive understanding of the needs, goals and lifestyles of her diverse clientele.
In 1993 Latife Hayson was awarded the New South Wales Tourism Award for Excellence, for a tourism video she produced that was used by the Sydney Olympic Committee to help win the rights to host the 2000 Olympic Games.
She went on to use her accumulated legal expertise, business acumen, and marketing savvy to form her own international luxury real estate marketing company. Her clients were among the largest, privately owned and publicly listed property development and construction companies throughout Australia and Asia.
To sum up the sentiment of many of her clients, Brian Malk, Co-Founder of The Midtown Niki Group said it best: “Latife sets the gold standard for Broker conduct and performance”.
Latife is invaluable in difficult transactions, she uses her experience and talent to anticipate and solve problems by reaching across the aisle with a “can-do” attitude and ensures win-win outcomes.
Today, her real estate portfolio includes premium properties in Sydney, Australia, and Napa Valley.
Her Passion for Philanthropy
As founder of the New South Wales Caring Kids Australia Trust, a non-governmental organization, which helped kids who care for their disabled parents, and as a significant contributor to medical and educational programs for children in third world countries, Latife has always been focused on infants and children, providing much needed financial support.